Growth by

Marketing

Growth by

Marketing

Are you looking for a tailored solution to revenue growth?

At The Growth Agency you have a team who will take the time to work with you and your team to understand who your ideal customers are, where they are and what they want.

We can then create a tailored strategy to deliver these types of leads at scale for your business.

Our Lead To Revenue Management (L2RM) approach means our job doesn’t stop after the lead comes in. We’ll design your overall digital marketing strategy with a focus on utilising the power of marketing automation to generate revenue for your business throughout the entire customer life cycle:

Attract

Convert

Nuture

Retain

Attract

Convert

Nuture

Retain

How L2RM will benefit your business.

L2RM is a set of sales and marketing methods that focuses on generating revenue throughout the whole customer life cycle.

Simply put, L2RM is being aware of where your potential customer is in the life cycle of purchasing your service or product, then delivering relevant messaging to the right customer, where they will see it, at the right time.

This process involves creating your marketing strategy around your customer journey and what their needs are at each stage, so your business can be shown as a solution at each step of the cycle, thereby increasing the chances of conversion, and customer retention.

We aim to create an efficient & automated system for getting new leads into your business and turning them into customers.

This enables your business to grow and scale.

How L2RM will benefit your business.

L2RM is a set of sales and marketing methods that focuses on generating revenue throughout the whole customer life cycle.

Simply put, L2RM is being aware of where your potential customer is in the life cycle of purchasing your service or product, then delivering relevant messaging to the right customer, where they will see it, at the right time.

This process involves creating your marketing strategy around your customer journey and what their needs are at each stage, so your business can be shown as a solution at each step of the cycle, thereby increasing the chances of conversion, and customer retention.

We aim to create an efficient & automated system for getting new leads into your business and turning them into customers.

This enables your business to grow and scale.

Find out the benefits of using your CRM to power your marketing

Download our Brochure

Find out the benefits of using your CRM to power your marketing

Download our Brochure

Why work with us

TGA have been helping businesses grow since 2016, and we can do the same for you.

Partnering with Hubspot allows us to combine the expertise of our team with powerful marketing and reporting solutions to help you achieve your business growth goals.

We don’t believe in taking a cookie cutter approach to your marketing strategy, we’ll live & breathe your brand during onboarding to get to know exactly who your customers are and how your business solves their problems and frustrations, so we can then identify where the key areas of opportunity are for your digital marketing strategy.

This results in better optimised campaigns with higher engagement, targeted messaging, a stronger digital presence, and peace of mind that you’re spending your investing your marketing spend where it matter most. 

Why Work With Us

TGA have been helping businesses grow since 2016, and we can do the same for you.

Partnering with Hubspot allows us to combine the expertise of our team with powerful marketing and reporting solutions to help you achieve your business growth goals.

We don’t believe in taking a cookie cutter approach to your marketing strategy, we’ll live & breathe your brand during onboarding to get to know exactly who your customers are and how your business solves their problems and frustrations, so we can then identify where the key areas of opportunity are for your digital marketing strategy.

This results in better optimised campaigns with higher engagement, targeted messaging, a stronger digital presence, and peace of mind that you’re spending your investing your marketing spend where it matter most. 

Need help Generating Leads?

Need help
Generating Leads?

Download our Guide

Our Process

Our process focuses on building a strong foundation from the beginning, as this is critical to ensuring everyone is pushing in the same direction to achieve success. 

The phases of our process include:

  • Kick-Off Meeting
  • Deep diving on your business to learn what has & hasn’t worked in the past.
  • Completing an audit on past campaign tactics & results.
  • Clarifying 4P’s & customer journey mapping
  • Completing your marketing & campaign strategy.
  • Creating a visual map of your marketing and sales funnel.
  • Mapping automation sequences & messaging.
  • Finalising campaign strategy across each platform.
  • Keyword research & audience targeting
  • Ad Budgets
  • Designing engaging ad creatives 
  • Creating conversion focused landing pages
  • CRM set-up 
  • Building & testing automations in your CRM 
  • Setting up relevant CRM integrations
  • Taking your campaigns live!
  • Regular reporting on campaign performance
  • Reviewing messaging, lead sources, engagement and if ROI is being achieved
  • Refining funnels and budgets based on what the data is telling.

Our Process

Our process focuses on building a strong foundation from the beginning, as this is critical to ensuring everyone is pushing in the same direction to achieve success. 

The phases of our process include:

  • Kick-Off Meeting
  • Deep diving on your business to learn what has & hasn’t worked in the past.
  • Completing an audit on past campaign tactics & results.
  • Clarifying 4P’s & customer journey mapping
  • Completing your marketing & campaign strategy.
  • Creating a visual map of your marketing and sales funnel.
  • Mapping automation sequences & messaging.
  • Finalising campaign strategy across each platform.
  • Keyword research & audience targeting
  • Ad Budgets
  • Designing engaging ad creatives 
  • Creating conversion focused landing pages
  • CRM set-up 
  • Building & testing automations in your CRM 
  • Setting up relevant CRM integrations
  • Taking your campaigns live!
  • Regular reporting on campaign performance
  • Reviewing messaging, lead sources, engagement and if ROI is being achieved
  • Refining funnels and budgets based on what the data is telling.

Our Core Services

Strategy & Planning

We work hard to understand your business, your customers and their buying journey as much as possible so we can define a clear strategy which is focused on the goals and outcomes you are trying to achieve.

Strategies included:

Attract

In this stage we utilise numerous strategies to reach your target audience, show them what you offer and to generate awareness of your brand, driving potential customers to your website and landing pages.

Strategies included:

Engage

We use this stage to engage with your prospects – to earn their trust, build the relationship and provide value to them by presenting solutions that align with their pain points and goals so they are more likely to purchase or engage further with your brand.

Strategies included:

Nurture

In B2B sales the nurture stage is crucial, as most of your prospects will need information and support at all touch points of their purchasing journey. A nuture strategy, executed through automated workflows can help convert more prospects into paying customers.

Strategies included:

Convert

This is the stage where your prospect is ready to purchase, and it’s imperative to close the loop between sales and marketing to ensure no one slips through the gaps. We can help implement the relevant systems to support your sales team by creating workflows to enable smooth follow ups and data collection to help close the sale efficiently.

Strategies included:

Retain

Providing ongoing value and support to your clients is imperative in retaining them and obtaining their loyalty to your brand, therefore ultimately contributing to the growth of your business and increasing the potential lifetime value of customers.

We employ strategies to help support continued connection and engagement with your database, ensuring they never lose sight of the value your business delivers.

Strategies included:

Additional Services

We can facilitate a range of supporting marketing projects in collaboration with our core services, to compliment and strengthen your overall marketing strategy where needed.

These include:

Get in Touch

Download Brochure

Download Brochure